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Rainer Olbrich, Christian Holsing, Carsten D. Schultz
Electronic Commerce und Digital Marketing

Die Autoren führen in komprimierter und verständlicher Form in die wichtigsten Bereiche des Electronic Commerce und des Digital Marketing ein. Im Electronic Commerce stehen die wesentlichen Geschäftsmodel…

lieferbar innerhalb 2-3 Wochen

Buch

Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields o…

lieferbar in mind. 4 Wochen

Buch

Roger Basler de Roca
Delete the Hype

Delete the Hype richtet sich an Marketingverantwortliche, Unternehmer:Innen und Entscheider:Innen, die faktenbasiert und strategisch fundiert in digitalen Kanälen agieren wollen. Das Ziel des Buches ist e…

lieferbar innerhalb 2-3 Wochen

Buch

Karim-Patrick Bannour, Anne Grabs, Elisabeth Vogl, Viktoria Urbanek
Follow me!

Rheinwerk Computing

Der bewährte Begleiter durch die Welt des Social Media Marketings, jetzt in neuer, aktualisierter Auflage! Unsere Social-Media-Marketing-Expertinnen und -Experten zeigen dir, dass es für Unternehmen jeder…

sofort lieferbar

Buch

Advances in Digital Logistics, Logistics and Sustainability

This book offers a timely snapshot of cutting-edge research and practice in the field of logistics. It covers a range of cutting-edge topics relating to sustainability, digitalization and education, toget…

lieferbar innerhalb 2-3 Wochen

Buch

Artificial Intelligence and Transforming Digital Marketing

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaign…

lieferbar innerhalb 2-3 Wochen

2 Bücher

Sustainability and Financial Services in the Digital Age

This volume examines how innovation and digital transformation impact the financial and accounting sectors. Featuring selected contributions from the third ¿Finance, Accounting and Law in the Digital Age …

lieferbar innerhalb 2-3 Wochen

Buch

Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

Buch

Product Lifecycle Management. Integrating Digital Technologies for Sustainability and Innovation

This two-volume set constitutes the refereed proceedings of the 21st IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2024, held in Bangkok, Thailand, during July 7-10, 2024.The 6…

lieferbar innerhalb 2-3 Wochen

Buch

Reliability and Statistics in Transportation and Communication: Human Sustainability and Resilience in the Digital Age

This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problem…

lieferbar innerhalb 2-3 Wochen

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

Buch

Álvaro Dias
Lifestyle Entrepreneurship in Tourism

This book delves into the emerging field of tourism lifestyle entrepreneurship exploring its unique characteristics, challenges, and contributions to the tourism industry and broader economy. Designed for…

lieferbar innerhalb 2-3 Wochen

Buch

Andrea Amaduzzi, Francesca Magli
Innovations in Corporate Reporting

This book analyses the current trends and innovations of corporate reporting, including digitalization, sustainability, and artificial intelligence. Corporate habits and cultural changes have also brought…

lieferbar innerhalb 2-3 Wochen

Buch

Saskia Dörr
Corporate Digital Responsibility

CSR, Sustainability, Ethics & Governance

This book provides a thorough description of how corporate responsibility is changing in the age of Big Data and Artificial Intelligence, and how Corporate Digital Responsibility (CDR) can lead to a susta…

lieferbar ab 19.10.2025.

Buch

Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising -- from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.**"Alex is one of a small handful of people that …

lieferbar ab 7.10.2025.

Buch

Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.'Alex is one of a small handful of people that I can sa…

lieferbar ab 7.10.2025.

Buch

CRM Goes Digital

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitaliz…

lieferbar innerhalb 2-3 Wochen

Buch

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